Leading cell operator Advanced Info Service (AIS) has introduced the primary virtual exhibition in Thailand to carry an immersive enjoy to audiences and advertise smartphones, units and different pieces, because the pandemic is fuelling the hybrid online-offline development for exhibitions.
Thailand Mobile Expo, the rustic’s biggest smartphone industry display, is scheduled to happen from July 2-Five at Bitec and is following that development through setting up a hybrid online-offline match for the primary time this yr.
AIS’s Thailand Virtual Expo kicked off the day before today and runs till Friday.
“This first virtual exhibition is aimed at helping the economic recovery through the company’s digital platform, while bringing a new immersive experience to shoppers,” Pratthana Leelapanang, AIS’s leader client business officer, mentioned on the virtual convention the day before today.
The match can serve buyers around the nation and cope with social distancing, which has develop into an expectation, he mentioned.
At this match, phone makers and vendors will paintings in combination to provide particular promotions each and every hour at the “mobile hall” virtual platform.
Delivery will probably be made at the similar day if orders are made prior to midday and in 48 hours for upcountry, mentioned Mr Pratthana. If a freelance must be signed for smartphone bundle programs, digital signatures will probably be used.
The virtual expo can also be accessed by the use of www.ais.co.th/ThailandVirtualExpo during the five-day match, across the clock. The match provides 360 levels in 2D, 3-d or immersive reviews via the usage of virtual reality glasses.
He mentioned the development gifts two different virtual halls for meals and way of life merchandise, with greater than 500 small and medium-sized enterprises engaged.
Millions of on-line guests are anticipated during the development, mentioned Mr Pratthana.
He mentioned the net channel will supplement offline, however can’t substitute offline utterly. The virtual expo would be the company’s first step for its new business type on this market.
Opas Cherdpunt, managing director of M Vision, the organiser of Thailand Mobile Expo, mentioned it’ll run on-line industry occasions on Lazada and Shopee platforms, focused on 5G smartphones and tablets.
Lazada and Shopee will be offering promotional campaigns, together with a 1,000-baht cut price for a product priced 7,000 baht. Buyers can pick out up merchandise they purchased on-line on-site.
Referring to the cell expo, Mr Opas mentioned the display house will shrink 30% from occasions up to now, whilst most effective vendors and sellers will probably be provide on account of the affect of the pandemic.
Customer sentiment, he mentioned, is tricky to expect, however those that have smartphones which can be greater than two years previous and face issues of handsets might wish to substitute them.
Mr Opas mentioned if sentiment nonetheless does no longer get well within the fourth quarter, the company might forestall maintaining the expo at Bitec.