Optima Kierland isn’t sitting at the sidelines all through the pandemic. The rental developer as a substitute has grew to become to an all-virtual platform to proceed appearing and promoting gadgets at its 7180 Optima Kierland venture in Scottsdale, Arizona. The procedure is operating. The crew offered two gadgets remaining week to out-of-state buyers.
“Although there is a decline in onsite visitors, we are working with prospects through our virtual sales process and have seen a higher conversion rate, meaning the prospects who we are working with online are more likely to progress to a sale,” Crel Vogel, gross sales Manager at 7180 Optima Kierland, tells GlobeSt.com. “In the past two weeks, we’ve had three sales all directly from the virtual communication tools. Even with the concerns of Covid-19, we are still seeing buyers purchase as they continue to identify Optima Kierland as an incredible opportunity.”
The company has already applied virtual gross sales equipment, making the transition to all on-line easy. “Optima Kierland has been an industry leader with the virtual sales process,” says Vogel. “The Sales Team began offering virtual tours to prospects over three years ago when selling the first building, 7120 Optima Kierland. With the Covid-19 pandemic, we are now elevating the current online experience to make it more comprehensive and interactive for buyers.”
While the enjoy is virtual, Optima Kierland has attempted to make it interactive and attractive, giving gross sales brokers extra keep watch over when operating with attainable buyers. It is using screen-sharing systems thru Zoom and UberConference and an interactive software created for the venture. The crew additionally makes use of virtual excursions, virtual brochure and branded movies. “We are using several tools to create a personal and interactive sales experience,” says Vogel. “We have elevated our comprehensive interactive platform, usually only available on oversized display screens in our Sales Gallery, by modifying the application so the sales team can demonstrate it from their computers and screen share it with remote buyers. The interactive features a 3D model of the building, a wide range of spacious floor plans, interactive breathtaking views from residences, stunning renderings of the amenities and interiors, and the luxury finishes offered at the community.”
For attainable buyers that don’t wish to proportion their display for privateness causes, Optima has an immersive website online to offer users a an identical enjoy. “The sales team is able to utilize the immersive website to walk prospects through the Optima Kierland community and lifestyle, if someone calls in by phone and prefers not to screen share,” says Vogel.