Blackmagic Design introduced lately that Los Angeles primarily based manufacturing company Genius Produced makes use of a Blackmagic workflow to supply immersive tutorial and educational design content material for elearning.
Fremont, CA, USA – November 12, 2019 – Blackmagic Design introduced lately that Los Angeles primarily based manufacturing company Genius Produced makes use of a Blackmagic workflow to supply immersive tutorial and educational design content material for elearning. The productions use Blackmagic Studio Camera 4K and Studio Cameras, together with ATEM Television Studio Pro HD and DaVinci Resolve for an entire Blackmagic Design manufacturing to submit workflow.
Filmmaker Okay. Rocco Shields based Genius Produced in 2012 off of the good fortune of her award successful brief “Love Is All You Need,” which targeted at the damaging results of bullying, homophobia and prejudice. The movie become an inspiration and type for a way the company would perform transferring ahead. Genius Produced briefly staked a declare as an business chief in generating content material for most sensible universities and organizations all over the world.
The company has a base of operations in a 15,000 sq. foot facility in Culver City, California that encompasses the total workflow of filmmaking, from construction and pre-production thru submit. Shields used to be attracted to the Blackmagic workflow early within the company’s expansion. “We used to use DSLRs for everything, but it was a terrible crunch for our post production process,” stated Shields. “Filming was difficult with the ‘Frankenstein’ component of these other cameras.”
With the discharge of the unique Blackmagic Cinema Camera 4K, the company’s complete workflow used to be revolutionized.
Today, the company nonetheless makes use of the unique Cinema Cameras, which Shields notes, “have certainly lasted the test of time”, and now increase them with Blackmagic Studio Cameras and Micro Studio Cameras 4K. In submit, the company is determined by DaVinci Resolve Studio for colour and completing, appreciating the facility to shoot in Film mode for optimum dynamic vary.
Beyond scripted content material, Genius Produced additionally works closely within the space of are living manufacturing, with initiatives that quilt are living performances, displays, lectures and extra. The company additionally makes use of all in their Blackmagic cameras together with their ATEM Television Studio Pro HD switcher, giving their administrators the similar prime symbol high quality however in a are living structure. The studio strikes briefly, with initiatives transferring from set to set, and the compact measurement lets in the staff to transport similarly rapid. “We feel this combination of high quality, but compact size is a life saver,” stated Shields. “It’s the only way to maintain efficiency and integrity of process during our live productions.”
Along with regularly generating high quality tutorial content material, ads, documentaries, and different prime thought initiatives, Genius Produced has received a name for growing transcendent, socially aware characteristic movies, together with the up to now finished characteristic period adaptation of the viral-sensation “Love Is All You Need”, in addition to an upcoming historic biopic about mythical aviator and Hollywood stunt pilot Pancho Barnes. These initiatives, and the remainder movies in Genius’ slate of unique content material have confirmed that the Genius Produced taste of filmmaking will also be tough and efficient without reference to the medium. “At our core is a focus of inclusiveness, support and acceptance, which pervades every level of the company. We couldn’t justify supporting a strong message of acceptance and inclusion in our work and not do the same in our business.”
Shields has already begun an improve of programs, beginning with the us Mini Pro G2 and Blackmagic Pocket Cinema Camera 6K, however is happy that even her oldest gear remains to be so dependable, finally those years. “With Blackmagic products we are able to attain the quality and look of traditional formats without compromising or disrupting our workflow and processes. Our entire business model is reliant on flexibility on-set and during post-production,” stated Shields. “No matter how much planning goes into a shoot, we are always going to want to test the waters in another direction. With Blackmagic, the possibilities are endless.”
Product pictures of Micro Studio Camera 4K, Studio Camera 4K, ATEM Television Studio Pro HD, DaVinci Resolve Studio, in addition to all different Blackmagic Design merchandise, are to be had at www.blackmagicdesign.com/media/pictures.
About Blackmagic Design
Blackmagic Design creates the sector’s easiest high quality video modifying merchandise, virtual movie cameras, colour correctors, video converters, video tracking, routers, are living manufacturing switchers, disk recorders, waveform displays and actual time movie scanners for the characteristic movie, submit manufacturing and tv broadcast industries. Blackmagic Design’s DeckLink seize playing cards introduced a revolution in high quality and affordability in submit manufacturing, whilst the company’s Emmy™ award successful DaVinci colour correction merchandise have ruled the tv and picture business since 1984. Blackmagic Design continues floor breaking inventions together with 6G-SDI and 12G-SDI merchandise and stereoscopic 3-D and Ultra HD workflows. Founded by way of international main submit manufacturing editors and engineers, Blackmagic Design has places of work in the US, UK, Japan, Singapore and Australia. For additional info, please move to www.blackmagicdesign.com.