ATLANTA – The Atlanta Hawks and State Farm Arena have partnered with Intel Sports to supply fanatics with a brand new method to view the game via immersive media reports via FOX Sports Southeast in addition to virtual and social media channels.
The Intel True View platform delivers distinctive views that common cameras can not seize via an array of 5K HD cameras which are put in and fixed right through the sector. Each digital camera is designed to seize distinctive perspectives and angles that can produce a 360-degree spotlight, freeze frames and different perspectives of the motion.
Including from a player’s point of view, which are allotted to broadcast, virtual and cell platforms.
Atlanta Hawks CEO Steve Koonin says that the price of the undertaking with Intel is round the price of electrical energy as Intel is footing the invoice for this undertaking.
“It’s literally the cost of power to run the server rooms. It’s minimal cost, Intel manufactures the eqiupment and we’ve dedicated space and people so this expense is more on Intel, that’s how committed they are to it which is one of the reasons why we wanted to do it.”
The different a part of this new undertaking is that it’s going to expectantly herald new fan engagement in addition to Koonin says that this generally is a star-making instrument.
“This can be an excitement tool, an engagement tool and I want to use all of them. Anything that we can do that gives the fans a difference to reconsider, we know how busy life is,” Koonin mentioned. “Going to a Hawks game is purely optional. It is not mandatory for really anybody but a few of us. We just want to continue to engage and we also want our brand to be about discovery and about on the edge where you can find cool things and I think that this fits our brand really well. Our values are inclusion, authenticity and innovation and this is sports innovation at its best.”
Intel True View will supplement conventional replays with immersive media reports at the 360-degree video display in State Farm Arena that’s the first steady 360-degree video display within the NBA.
“Intel Sports is excited to partner with the Atlanta Hawks to enhance the fan experience through innovative immersive media experiences in the state-of-the-art State Farm arena,” Howard Wright, VP of Business Development, Intel Sports / Former Atlanta Hawk said. “The Hawks are a dynamic partner for Intel Sports because they are eager to experiment and push the boundaries of technology to provide new and compelling ways to engage their fans. Atlanta has a vibrant technology community with a loyal fan base that is ready for enhanced digital storytelling that Intel True View enables.”
The Atlanta Hawks say that the undertaking will start Nov. 20 throughout the Hawks’ subsequent house game.