IHG Company Managed and Luxury Division Utilizes Visiting Media’s Test Drive Program to Bring TrueTour™ Immersive Selling Technology to Hotels
Atlanta, GA and Portland, OR, USA, Nov. 14, 2019 (GLOBE NEWSWIRE) — IHG has not too long ago introduced a TrueTour™ ‘Test Drive,’ bringing TrueTour to their Company Managed portfolio within the Americas. This partnership may just impact dozens of IHG resorts in North America. With this transfer, IHG joins with different resorts teams, main the rate within the standardization of immersive gross sales and advertising and marketing gear.
As an international chief in hospitality excellence, IHG continues to convey price to their consumers in new and thrilling tactics. Introducing the TrueTour platform across their Company Managed and Luxury portfolio will enlarge the power to create an emotional reference to their consumers and supply enhanced get admission to to the valuables enjoy from anyplace on the planet.
With the TrueTour Test Drive Program, each belongings who comes on board will obtain ongoing immersive 360°/3-d content material introduction; hands-on, start-to-finish reinforce across their gross sales groups; web site, e mail and proposal integration; and immersive content material syndication to third-party platforms reminiscent of Google and TripAdvisor.
“A small group of InterContinental properties utilized Visiting Media’s TrueTour tool in 2018 and 2019 and experienced very positive results,” says Carey Hardy, Senior Manager, Channels & Loyalty Activation, CMH & Luxury, InterContinental Hotels Group. “We’re excited to present this opportunity to other IHG properties under Visiting Media’s TrueTour Test Drive program. Using this experiential technology we will reach customers in a new and exciting way and continue to differentiate our hotel experiences from competitors.”
Ben Powers, VP of Sales, Hotel & Resort Division for Visiting Media, expresses why this alliance is so robust for IHG homes who come on board. “IHG’s Company Managed and Luxury Division encompasses the peak of IHG’s luxury brands. Bringing together a number of impressive brands under the IHG portfolio, including InterContinental, Kimpton, Regent Hotels & Resorts and others, syndicating these properties’ sales and marketing content into one central hub will elevate global sales power and create a new type of sales experience not yet seen in the hospitality marketplace.”
The long term appears to be like shiny with IHG and Visiting Media as TrueTour takes their luxurious gross sales and advertising and marketing to the following degree.
For information about IHG’s dedication to innovation, talk over with www.ihgplc.com. For extra details about Visiting Media’s TrueTour technology, touch gross firstname.lastname@example.org or talk over with their web site: www.visitingmedia.com.
About Visiting Media: Visiting Media is a technology and immersive content material manufacturing company devoted to handing over the sector’s highest visible promoting gear to encourage, describe, advertise and bring their consumers’ areas as early as conceivable within the purchasing cycle. They construct leading edge and strong, but easy answers that ship each conventional and immersive (360°, 3-d, virtual reality) content material and concentrate on making promoting more straightforward, pragmatic and extra pleased. Their merchandise instantly building up conversions, promoting pace, gross sales group potency and actionable information assortment. (www.visitingmedia.com)
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is an international group with a extensive portfolio of resort manufacturers, together with Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton®Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Holiday Inn Club Vacations®, avid™ resorts, Staybridge Suites®, Atwell Suites™, and Candlewood Suites®.
IHG franchises, rentals, manages or owns just about five,800 resorts and roughly 865,000 visitor rooms in additional than 100 nations, with over 1,900 resorts in its construction pipeline. IHG additionally manages IHG® Rewards Club, our world loyalty program, which has greater than 100 million enrolled individuals.
InterContinental Hotels Group PLC is the Group’s retaining company and is included in Great Britain and registered in England and Wales. More than 400,000 other folks paintings across IHG’s resorts and company workplaces globally.
Visit www.ihg.com for resort knowledge and reservations and www.ihgrewardsclub.com for extra on IHG Rewards Club. For our newest information, talk over with: www.ihgplc.com/media and apply us on social media at: https://twitter.com/ihgcorporate,www.fb.com/ihgcorporate and www.linkedin.com/company/intercontinental-hotels-group.
Chelsea Schroeder Visiting Media 5035057931 email@example.com