Blackmagic Design has introduced that Los Angeles based totally manufacturing company Genius Produced makes use of a Blackmagic workflow to provide immersive instructional and educational design content material for elearning. The productions use Blackmagic Studio Camera 4K and Studio Cameras, together with ATEM Television Studio Pro HD and DaVinci Resolve for a whole Blackmagic Design manufacturing to publish workflow.
Filmmaker Ok. Rocco Shields based Genius Produced in 2012 off of the good fortune of her award successful quick “Love Is All You Need,” which centered at the damaging results of bullying, homophobia and prejudice. The movie changed into an inspiration and style for the way the company would perform transferring ahead. Genius Produced briefly staked a declare as an trade chief in generating content material for most sensible universities and organizations world wide.
The company has a base of operations in a 15,000 sq. foot facility in Culver City, California that encompasses the overall workflow of filmmaking, from construction and pre-production via publish. Shields was once attracted to the Blackmagic workflow early within the company’s enlargement. “We used to use DSLRs for everything, but it was a terrible crunch for our post production process,” mentioned Shields. “Filming was difficult with the ‘Frankenstein’ component of these other cameras.”
With the discharge of the unique Blackmagic Cinema Camera 4K, the company’s complete workflow was once revolutionized.
Today, the company nonetheless makes use of the unique Cinema Cameras, which Shields famous, “have certainly lasted the test of time,” and now increase them with Blackmagic Studio Cameras and Micro Studio Cameras 4K. In publish, the company depends upon DaVinci Resolve Studio for colour and completing, appreciating the power to shoot in movie mode for max dynamic vary.
Beyond scripted content material, Genius Produced additionally works closely within the space of reside manufacturing, with tasks that duvet reside performances, shows, lectures and extra. The company additionally makes use of all in their Blackmagic cameras along side their ATEM Television Studio Pro HD switcher, giving their administrators the similar top symbol high quality however in a reside structure. The studio strikes briefly, with tasks transferring from set to set, and the compact measurement permits the staff to transport similarly rapid. “We feel this combination of high quality, but compact size is a life saver,” mentioned Shields. “It’s the only way to maintain efficiency and integrity of process during our live productions.”
Along with frequently generating high quality instructional content material, ads, documentaries, and different top thought tasks, Genius Produced has won a name for growing transcendent, socially mindful characteristic movies, together with the in the past finished characteristic duration adaptation of the viral-sensation “Love Is All You Need”, in addition to an upcoming ancient biopic about mythical aviator and Hollywood stunt pilot Pancho Barnes. These tasks, and the remainder movies in Genius’ slate of unique content material have confirmed that the Genius Produced taste of filmmaking will also be tough and efficient irrespective of the medium. “At our core is a focus of inclusiveness, support and acceptance, which pervades every level of the company. We couldn’t justify supporting a strong message of acceptance and inclusion in our work and not do the same in our business.”
Shields has already begun an improve of techniques, beginning with the us Mini Pro G2 and Blackmagic Pocket Cinema Camera 6K, however is happy that even her oldest gear remains to be so dependable, in any case those years. “With Blackmagic products we are able to attain the quality and look of traditional formats without compromising or disrupting our workflow and processes. Our entire business model is reliant on flexibility on-set and during postproduction,” mentioned Shields. “No matter how much planning goes into a shoot, we are always going to want to test the waters in another direction.”